On the heels of their announcement that Google Punchd, will be defunct in the next few months, Google announces the re-release of their newest loyalty and savings product, Zavers. Google purchased Zave Networks in 2011 in order to get a hold of the technology allowing brands to digitize coupons and loyalty programs.
Retailers like A&P (a food store chain in the Eastern U.S.) can sign up with Zavers to host digital coupons for stores. Brands can also use Zavers to promote coupons or connect with potential retailers. Coupons can be found through the Zavers website or through searches on Google.
Along with targeted coupon distribution, Zavers has the ability to track and report on insights like coupon redemption and offers a pay per redemption model for manufacturers using the service. The use of loyalty programs to increase consumerism is an art, with many articles and studies outlining the benefits of loyalty programs. Some examples include:
- Coupons and loyalty programs can increase order amounts
- Increase frequency of purchases
- Create free advertising through a satisfied customers word of mouth.
We look forward to seeing how Zavers is going to fit into the online shopping arena and Google’s suite of online advertising products.
